1.What should Walkins do? What factors help explain Olympic’s performance? What market forces may impede it in the future?
2.Assuming Olympic responds to Enterprise, how should it do so? What is the potential impact of emphasizing dollars spent versus days of rental? What is the potential impact of removing blackout dates?
3.What is the cost of matching Enterprise? How much should Olympic be willing to spend for the Medalist program?
4.What is the monetary value of a medalist to Olympic?