(700 words)

*********This is a presentation assignment, but I do not expect you to do the ppt. I would want a paper covers the four main parts. Please try to keep it to 700 words, as the presentation is from 7 minutes to 8 minutes.*************

Pick one Asian (Japan, India) or African (Nigeria, South Africa) country and write a country profile.

Take all the information on the country and put together a Power Point presentation adding your voice to explain it. You should use a minimum of 3 references PR-specific about that country and 5 references overall.

I have available to you readings that are focused on public relations in them and I am willing to share, but only after you’ve put in a good faith effort to use CWU library database (mainly Public Relations Review, Journal of Public Relations Research or another academic journal).

Hand in to me an outline with bibliography before starting to prepare the presentation.

The presentations (7-8’) should consist of four main parts:

1. Research on the country— What are the main current events? What are the main human groups? What form of government does it have? How is its economy?
2. Cultural issues/questions–What role does culture play in public relations practices in this country? How could an organization adapt its PR practices to that cultural setting? Also use Hofstede’s cultural dimensions and Hall’s cultural taxonomies to explain the country. What is the dominant culture’s concept of time, who makes decisions, what are the gender roles? etc.
3. Professional issues—How is the media landscape? What is the internet penetration? What “stage” of PR is the country in? What type of public relations model is it used more frequently?
4. Use a case study to make a connection between the public communication aspects and the cultural aspects using the “In-Awareness” approach to International Public Relations by Zaharna. For example, when doing your cultural profiles, think about what you might emphasize in a message appeal, or which public or opinion leaders might be the most influential, or what medium you would rely on to deliver your message. These aspects show that you are thinking about the information you are gathering and how you might communicate with the people whom you are profiling.

Rubric: