rubric aspect titles may contain hyperlinks B u s i n e s s F i n a n c e

Today’s business environment requires competency in managing risk and in selecting a business strategy based on a company’s internal and external analyses. In this task, after reviewing the scenario, you will discuss the market entry risk/reward ratio; analyze the company’s strengths, weaknesses, opportunities, and threats (SWOT); and recommend a business strategy. As you complete the task, think about past projects you may have worked on that required evaluating risks and conducting risk analyses.

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

A. Reflect on at least two potential risks the company in the given scenario encounters in entering the new market, including a detailed description of the impact to the company.

B. Conduct a SWOT analysis of the company in the given scenario by doing the following:

1. Identify two internal strengths of the company.

2. Identify two internal weaknesses of the company.

3. Identify two external opportunities for the company.

4. Identify two external threats to the company.

C. Identify two strategic recommendations for the company in the given scenario that are based upon the SWOT analysis results in parts B1 through B4.

1. Justify a strategic recommendation from part C by explaining in detail the benefits of the recommendation to the company.

D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

E. Demonstrate professional communication in the content and presentation of your submission