something greystar might build ). W r i t i n g
There are 3 prompts that I need mini essays for varying from 2-3 pages.
- You are currently working for a consulting firm completing an analysis of the current market conditions for the Charleston peninsula Class A apartment market. Assume your client is a large institutional investor (think David Kim’s discussion of pension funds) interested in high quality space (similar to something Greystar might build). Using your recently acquired knowledge of this product type, please advise your client about market conditions for the apartment market in Charleston for this kind of investor. Be sure to include things from class and your book as well as the various data sources provided for this class (Co-Star, the Cycle Monitor Report and Forecast provided by Glenn Mueller, the Viewpoint report by Integra Report and/or other market analysis reports that are on the library guide). Is it a buyer’s or seller’s market? Why do you think that? What are the historical, current and forecasted rental rates? Vacancy rates? Supply? Absorption? Prices? Cap Rates? How does Charleston compare to the national and other regional markets (like Charlotte, Greenville, Nashville or Atlanta? 25 points (2-3 double spaced pages)
- Retail and office properties have a lot of similarities but also many differences in terms of understanding market conditions and ultimately the value of the property types. Provide three similar types of data and three different types of data you would need to gather when analyzing the competitive market for the Harris Teeter shopping center in Mount Pleasant and the Gateway Plaza that is also in Mount Pleasant. 25 points (1-2 double spaced pages)
- When completing a market analysis, it is essential to get the correct market segmentation. How would you use the five attributes analysis to help determine the competitive market set for a luxury hotel, such as The Cooper being developed on the peninsula in Charleston? How would this if you were doing the market analysis for a limited service hotel, such as the ones that Jim Mazzarelli discussed in his presentations? What would be the most important attribute in each property? What would be the least important attribute? Why? 20 points (1-2 double spaced pages)