Apple Inc., is a company known for its worldwide branding. It is easily identified by its logo alone. It is not unusual to see its product displayed globally, and in particular, used in Hollywood movies and theatrical plays. Why is this significant? Simply put, Apple does not pay for any of this “free” marketing because it benefits from a global social acceptance phenomena.
As noted by CNN BUSINESS, “Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other variety of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific.“
You can think of Apple as a company whose supply chain attributes are similar to those used by Amazon and Ford in meeting the needs of their customers. How so? Amazon and Ford are heavy users of technology like Apple. Amazon’s business model is principally geared towards e-commerce, while Ford is into manufacturing. Apple’s market share is driven by its manufacturing division (like Ford), and retailing (ie. like Amazon’s eCommerce, brick and mortar retail relationships). There are two videos links below to provide an insight into Apple’s operation.
Critique- Apple Supply Chain