B.select two of the “innovation stories”, for this type, and expand


1.(50 points) Read “Ten Types of Innovation”, Type 4 (Process Model),

a.Define in your own words the basic premise of this type. (200 words minimum)

i.Type 4-Definition (200 words min):

b.Select two of the “Innovation Stories”, for this type, and expand on the brief profile that was provided in the text. (300 words minimum).

i.Type 4-Innovation Story 1 (200 words min):

ii.Type 4-Innovation Story 2 (200 words min):

2.(50 points) You Tube Assignment: View the article and You Tube video: (https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-eight-essentials-of-innovation) The Eight Essentials of Innovation Article and Video by Marc de Jong, Nathan Marston, and Erik Roth.

a.Outline the video presentation

b.Summarize (minimum 300 words) video: