Week 3 Class Discussion topic comes from — Chapter Two “Corporate Strategy Decisions and Their marketing Implications”
One of the highlights Chapter Two discusses is on corporate growth strategies. To determine where future growth is coming from, corporate management must decide on a strategy out of following two major directions:
- Expansion of its current businesses and activities
- Diversification into new businesses, either through internal business development or acquisition
To better understand these two conceptes, we continue to use “Samsung — Changing Strategies to Build A Global Brand” for our “Week 3 Discussion”.
Question #1 “Expansion by Increasing Penetration of Current Product-Markets,” is this a strategy Samsung has used? Explain why or why not.