Opportunity recognition | Marketing homework help

 

Section 1: How does an idea differ from a good opportunity?

Section 2: How does experience help people create opportunities, and where do most good opportunities come from? Why is learning by trial and error not good enough?

Section 3: List the idea sources most relevant to your personal interests, and search for them online.

Section 4: What conditions and possible societal and economic changes could drive future opportunities? 

Section 5: Evaluate your best idea against the summary criteria in Exhibit 5 of the text.

Section 6: What is its potential? What has to happen for it to be made into a high-potential business?