Chapter 8’s case study entitled, “How millennials became the world’s most powerful consumer” discusses this target demographic audience and segment in detail.
After reading this case study, conduct a 2-3 page reflection paper addressing the following discussion questions:
- How are millennials defined?
- Why are companies keen to attract millennials?
- How can segmentation and positioning research help these companies succeed?
Reflection papers should be in APA format, Times New Roman, double spaced, in 12PT FONT. A title page and the reference page are required but do not count towards the 2-3 page minimum.