Submit the crisis topic that you have selected for your final

 
 MILESTONE 1: Crisis Communication Evaluation Draft

Instructions

Submit the crisis topic that you have selected for your final project. Specifically, identify the organization whose crisis communication strategy you are planning to evaluate. Briefly describe an actual crisis that the organization has encountered, and provide some initial thoughts on the strengths and weaknesses of the organization’s communication strategy.

Crisis Topic: Taco Bell’s “seasoned beef” meat filling lawsuit (2011)

Organization: Taco Bell

Resources on Situation:

https://www.businessinsider.com/pr-disasters-crisis-management-2011-5#not-all-fiascos-end-so-well-10

https://www.npr.org/2011/01/25/133218485/Taco-Bell-Faces-Lawsuit-Over-Seasoned-Beef

https://www.npr.org/sections/health-shots/2011/04/22/135539926/with-lawsuit-over-taco-bells-mystery-meat-is-a-mystery-no-longer

https://www.throughlinegroup.com/2011/04/22/taco-bells-great-crisis-management/

https://crenshawcomm.com/thanks-for-suing-us-taco-bell-takes-on-beef-gate/

OTHER RESOURCES:

Textbook: The Handbook of Crisis Communication
Introduction and Chapters 1, 2, and 3

Video: Situational Crisis Communication Theory

Attached Files