Week 6 assignmen str | Marketing homework help


Assignment Content

  1. Throughout this course, you have been using different analysis strategies to determine best practices for developing your business plan. It’s time to develop a strategic plan that will help you determine where your business is now, where you want to take it, and how you will get there. Your strategic plan will help you implement and manage the strategic direction of your company. Additionally, you will communicate the direction of your company to stakeholders.

    Develop a strategic plan for the company you selected at the beginning of your MBA program and share it with stakeholders.

    Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation: 


Week#6 Rubric Content – PowerPoint

1 ) Introduction with Mission & Value Statement – 13 % of grade

2 ) Evaluation of Core values, ethics, & social responsibility principles -12% of grade

3 ) Analysis of the company’s internal & external environment – 20% of grade

4 ) Evaluation of internal & external environment impact on achieving the company’s strategic plan (SWOT)– 20% of grade

5 ) Strategic Objective – 10% of grade

6) Short & Long term goals for achieving the company’s strategic plan – 10% of grade

7 ) Metrics for measuring the success of Evaluation of internal the strategic plan -10% of grade

8 ) Mechanics & grammar = – 3 % of grade

9 ) information Literacy – References – 2 % of grade

TOTAL POINTS = 200 points